A very effective approach to lead generation and nurturing is something called “drip marketing.” The idea behind the tactic is that you design a series of contacts, via email, postal mail, or phone, that are routinely dripped out to a prospect as a reaction, for example, to them signing up for an event.
Applying Drip Marketing to Your Staff
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5408 days ago
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