More and more print ads are using mobile calls to action to engage readers. Within the May issue of Wired, I’m taking time out here in the Lunch Pail to dig deeper into the experience provided by four major brands that used mobile calls to action in their ads. (Check out my previous analysis of Volkswagen and Kohler) Next up: Buick.
Analysis of Print Ads with Mobile: Part 3
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From http://lunchpail.knotice.com 4717 days ago
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