Fake Facebook users give advertising a false boost
According to a recent BBC investigation, advertising on Facebook is not worth it, since companies do not receive the return on investment they expect.
The vast majority of users go on the site to socialize with friends and family; the tiny ads on the right-hand side of the Facebook homepage don’t attract nearly as much attention as advertisers would hope. Worse yet, it has been found that a significant proportion of the user profiles who do ”like” company pages turn out to be fake.
Advertisers Abandoning Facebook Advertising
Posted by LarryWildman under MarketingFrom http://startupjunkies.org 4307 days ago
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