BizSugar.com › Marketing › Account-Based Marketing For Dummies Helps Speed Up Sales Pipeline Velocity

Account-based marketing (ABM) is a term that has gained a great deal of traction over the past 12 months, but many still aren’t familiar with what it is. Sangram Vajre, CMO and co-founder of ABM platform Terminus, wrote the book and shares with us his thoughts on how ABM can help sales and marketing teams get on the same page in order to speed up the sales process and close more deals faster.