BizSugar.com › Marketing › A Matter Of Life Or Death: Branding For Start-Ups | Marketing ideas

To borrow from a manager in another field, branding's not a matter of life or death; it's more important than that.

Like Mr. Shankly, my tongue might be in my cheek, but only ever so slightly.

Of course, if you believe that branding is simply about managing image or reputation, it won't strike you as shocking that many start-ups go to market with their prize offering in tow and little else.

'Why put lipstick on a pig', they say, 'especially when making-up can be so expensive?'