BizSugar.com › Marketing › A Customer Acquisition Program Designed with the Advertiser in Mind

It’s fairly common business knowledge that it costs a lot of money to find, target and entice new customers. When you think of how many marketing pitches your audience is bombarded with day in and day out, it makes sense that the average consumer has learned to tune out many of those of messages, making it that much harder to capture their attention. So what is a brand to do?