BizSugar.com › Marketing › Five Reasons Your Customers Are Like Your Family (And You Should Eat Turkey With Them)

Until very recently, successful businesses treated their customers the way farmers treat their crops: They were impersonal, transactional relationships. They made sure there was enough water, they kept the weeds out, and when Thanksgiving came around, there were lots of yams to harvest.
Successful companies no longer get away with this kind of behavior.
Customers aren't yams. They need to be listened to, conversed with and treated as individuals.
Today, and especially this week, a much better way of thinking of your customers is like family.