Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize. It's not pure direct marketing, we've pleaded. It can do other stuff too! It can sing, dance, weld, flutter, soar, and giggle. It deodorizes, disinfects, scours, and scrubs - without scratching (unless that's what you want).
Now that paid search is a multi-gazillion-dollar business that drives 99% of the revenues of one of the world's least cyclical, recession-proof technology companies (the GOOG), we're so confident in our power that a little humility won't hurt.
Economic Turmoil Creating the Perfect Storm for Trigger-based Sales
Posted by mona19 under MarketingFrom http://blog.reachforce.com 5676 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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