A very important and, for some companies, the only contribution that is required from marketing is lead generation. But at many small- to medium-sized businesses (SMBs), marketers struggle to establish databases and employ tactics that drive both new revenue and customer loyalty. Nurturing leads is a complex practice but you’ll make significant progress if you build a solid database that enables you to segment and share content and offers that appeal to each segment of your audience.
6 Tips to Nurture Leads
Posted by Kriti under MarketingFrom http://blog.affinityexpress.com 4188 days ago
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