Business-to-business (B2B) marketers have a tough job. These individuals are constantly looking at new ways to promote a company’s product to other companies with the ultimate goal of selling those services. While B2B marketing is often considered tougher than business-to-customer (B2C) sales, the two realms use similar strategies to achieve the sales goal. Here are six strategies B2B marketers can use that will lead to marketing success.
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July 20, 2015
What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …Sponsored By Aflac
Matt Telfer loves marketing. Though today he works for one of the U.K.'s largest domain and hosting companies, he … MoreMore Contributors