Business-to-business (B2B) marketers have a tough job. These individuals are constantly looking at new ways to promote a company’s product to other companies with the ultimate goal of selling those services. While B2B marketing is often considered tougher than business-to-customer (B2C) sales, the two realms use similar strategies to achieve the sales goal. Here are six strategies B2B marketers can use that will lead to marketing success.
Who Voted for this Story
November 2, 2015
Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …Sponsored By Aflac
Meet David Leonhardt, our most recent BizSugar "Contributor of the Week" on Facebook. It's a little recognition we … MoreMore Contributors