BizSugar.com › Marketing › 6 Essential Marketing Metrics Your SaaS Company Must Track

Growing a SaaS business is not an easy task. The environment requires you to constantly attract a high volume of leads and turn them into recurring customers. With people able to cancel their membership at any time, your bottom line is never safe.

The typical SaaS marketing funnel looks like this: Acquire, Engage, Retain.

PPC is a popular tactic amongst SaaS companies to drive growth because it’s fast and lets you measure down to the tee how much return you’re getting for every dollar spent. After all, no one wants to wash money down the drain thanks to a leaky funnel. In this post, I’ll discuss the key PPC and other marketing metrics worth tracking in order to achieve long-term success.