BizSugar.com › Marketing › 5 Pitfalls Every Mobile App Marketer Should Avoid

Mobile devices host a slew of benefits for marketers, but pitfalls do exist. As the mobile landscape changes, so, too, do marketing needs. Approximately 57 percent of mobile users will refuse to endorse a company if they utilize a poor mobile site. When the risks are avoided, great plans thrive. Mobile applications aren’t necessarily contained to the future. They’re here now, and both tracking and marketing efforts are impacting the industry in new, innovative ways.

If you don’t want to be left by the wayside, check out the following pitfalls common among mobile app marketers. You won’t be disappointed.