BizSugar.com › Marketing › 4 Ways to Use Email Campaigns Outside of Marketing

A 2015 MarketingSherpa study shows that consumers prefer to engage with companies via email rather than other channels like social or phone. If you’re not sending emails to your customers, you’re missing out on a big opportunity (and we should probably have an entirely different conversation), but if you only send promotional emails, you’re underutilizing a valuable channel for communication.