BizSugar.com › Marketing › 4 Ways to Reduce Hyperchoice

Even though hyperchoice has been a hot discussion item in the retail industry, it hasn’t received much attention in professional services industries. Even if the word hyperchoice is foreign, the concept will be familiar. Hyperchoice occurs when the sheer mass of selections causes a buyer to get frustrated, lengthening the research process and/or abandoning the purchase altogether. Here's a few tips on how to reduce it to get the sale.