BizSugar.com › Marketing › 3 Secrets to Getting Your Pricing Right as a 2015 Small Business

While there have been some recent improvements to the economy, most retailers today are dropping their prices in a bid to improve upon their sales numbers. Even though consumers have enjoyed paying far less for gasoline thus far this year, overall consumer confidence in the economy is shaky at best. This consumer caution means that small businesses must get their pricing right so they can attract new customers while keeping those they already have. Here are three secrets to getting your prices right as a modern-day small business operating in the U.S.