BizSugar.com › Marketing › 19 Reasons Why Single Keyword Ad Groups (SKAGs) Always Win

You don’t have to be a bread lover, like me, to understand the value of a perfectly sliced loaf.

Slicing bread makes it easier to handle, easier to enjoy, and way easier to rub on your face.

But what does bread have to do with your Google AdWords account?

Well, you also don’t have to be an AdWords lover to understand the value of slicing up your AdWords account in a more granular way, to make it more manageable, and, to have it perform much better.