BizSugar.com › Marketing › Apptivo | 4 Steps to Entering a New Geographic Area Successfully

Expanding your business into a new geographic area is one of the riskiest undertakings your business can participate in. Did you know that nearly 35% of all geographic expansions do not exist only two years after the expansion occurs? That’s just a little over one third. The good news is that the same percentage are profitable, however to enjoy that success it requires a huge amount of resources especially with senior management.