BizSugar.com › Human Resources › Soft HR is hard – why it’s building HR’s reputation

Right now there’s a golden opportunity for HR. We don’t have to go back that many years for issues like culture, employee recognition, and engagement to be dismissed by many outside HR as being ‘soft’. Soft HR was the “touchy feely” nice things to do, that HR could concern itself with, while everyone else got on with the real job in hand.

Not anymore, the penny has dropped.