BizSugar.com › Employee Benefits › Why You Should Expand Your Paternity/Maternity Leave

Understanding the value of those first precious months between parents and newborns, Branson has established a perk precedent. Is Branson generous? As a philanthropist and a boss, he certainly qualifies, but it is not mere generosity that is driving this ambitious entrepreneur’s decisions. Don’t be naive; this is a business decision whatever else it might be. And here’s why it makes good business sense.