BizSugar.com › Direct Marketing › What Makes Live Lead Transfers so Valuable for Advertisers?

When it comes to generating new sales leads for your business, there are two ways to look at it—quality or quantity. Do you want to increase the sheer number of leads your sales team has to work with, increasing the overall opportunity to find a solid lead? Or would you prefer to generate fewer, more targeted leads that your sales reps are more likely to close? Obviously the sweet spot (and Holy Grail of lead generation) would be to generate a large volume of highly-qualified leads. While live lead transfers may not be the end-all be-all solution to your lead generation goals, they are a great way to get targeted leads in large quantities.