As a direct response copywriter, clients often get puzzled when I tell them:
"I'm not writing your copy for you unless you let to change your overall marketing strategy."
What I mean is that, whilst your sales copy is very important, it's useless if your overall marketing strategy sucks.
When it comes to running a campaign, there are three things in particular that determine how profitable it is.
1) Your list
2) Your offer
3) Your sales copy
And get this:
Only 20% of your success is determined by your copy.
The other 80% is split 40/40 between your list and your offer.
Which is why you need to watch this video; it will help you understand your overall marketing strategy, so you can maximize your profits as much as possible.
http://www.iamTomAndrews.com/sales-funnel-secrets-from-a-direct-response-copywriter
Tom Andrews - Sales Funnel Secrets From A Direct Response Copywriter
Posted by TomAndrews under Direct Marketing(Editorial) 2581 days ago
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