BizSugar.com › Direct Marketing › Set Yourself Up to Succeed with Lead Nurturing and Drip Marketing - Dempsey Marketing Blog

Something that irritates me, and probably most people, is when you visit a site to simply poke around and immediately receive a sales call. It feels like a waste of my time and the sales person’s and, frankly, it is. This is a classic lead nurturing mistake, and it often drains the credibility out of an inbound marketing program because the percentage of leads that eventually close is very low.