BizSugar.com › Direct Marketing › SEO Blog News - Tips, advice and SEO secrets - RealWebSEO.com

When it comes to improving your company’s search engine optimisation, it is best to gain the expert knowledge of someone working in the industry. Usually these companies will recommend creating a blog, in which you will create posts that are related closely to the industry your business is part of, and the products you sell. The aim of an SEO blog is to make a website more recognisable to a search engine like Google. Your blog posts will feature keywords linked directly to the products that you sell. If the content of the posts in the SEO blog are of good quality, search engines will recognise your website as being knowledgeable of a certain topic, and will boost your rankings in search results for the specific keywords that you mention in your posts. As well as helping to improve a company’s SEO, blogs are a great way of interacting with customers and clients in a more friendly, informal way.