I would never claim to be a B2B eNewsletter marketing expert, but I do think that newsletter marketing is a great way to stay connected with your target audience, generate qualified leads, and augment your content marketing and social media marketing programs and more. I will usually recommend to my B2B SEO clients that they look into starting a newsletter campaign of their own if they don’t have one. Typically, at the top of my list for B2B eNewsletter “must haves” is to make sure they include social share buttons. Social share buttons let your recipients post your newsletter to Facebook, Twitter, LinkedIn, email it to a friend and so forth. It gives your newsletter more potential and leverages your email list and social network to help spread your messaging.
Removing Share Buttons from B2B eNewsletters
Posted by nickstamoulis under Direct MarketingFrom http://www.nickstamoulis.com 4427 days ago
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