BizSugar.com › Direct Marketing › Mobile Tag Scan Technology Tips for Printed Marketing Materials ~ Small Business Marketing Tools

New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials --

In the past, printed marketing pieces often had a short shelf
life... or offered marketers limited space to fully engage or communicate a message.

But now, with new mobile tag technology for businesses developed by Microsoft, offline printed marketing materials can quickly move online with a simple scan from a smart phone.

Here are some tips for how mobile Tags can be used on a variety of printed marketing materials along with examples and tactics.