As the name suggests, they write copy or prepare content to do one thing: get an immediate response from the person reading, watching or listening. Direct response copywriters understand the psychology of a person who is in purchase mode and how to influence them to buy NOW.
Mental Triggers and Strategies Used By Direct Response Copywriters
Posted by tomshark under Direct MarketingFrom http://www.capturecommerce.com 4155 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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