Email has developed a bad-boy reputation as a blanket direct marketing method. The 'spray and pray' approach to business acquisition has resulted in customers opting out in their droves and the proliferation of anti-email technologies.
Let's face it – email marketing has become more difficult and a different approach is needed if it is to get its respectability back. It is the issue of customer engagement that separates the men from the boys and transforms email from a basic mechanism to a powerful retention solution. Here are five top tips that will help you to leverage email's true potential.
HOW TO: Use email to build customer relationships
Posted by marketingb2b under Direct MarketingFrom http://www.b2bm.biz 4889 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments