How To Create a Unique Selling Proposition (USP) For Your Business

Posted by josh1875 under Direct Marketing
From http://dirtymarketingsecrets.com 4616 days ago

Your unique selling proposition is one of the most powerful parts of your business. Learn how to create your USP with these tips and examples.

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Comments

Written by josh1875
4616 days ago

Susan, thanks for the comment.

Yes you do need to understand your customers needs and desire. But I don't want to spend the time crafting something only to find the competitor down the street saying something similar. That's why I always advise looking at competitors first. I'm a big believer that you have to make your business stand out. Analyzing the competition and then doing the opposite has worked well for my business.

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Written by m4bmarketing
4616 days ago

Interesting article. The examples you gave are tag lines which comes from their positioning. Shouldn't a business work out their positioning first which means having an understanding of their customers' needs and desires before even looking at competitors?

Susan

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