BizSugar.com › Direct Marketing › How Much Does Your Phone Traffic Cost You? What If You Could Turn That Cost Into Revenue?

An enterprise contact center could easily handle millions of customer service and sales calls in any given year – either in-house or at their outsourced BPO provider. Assuming that the average handling cost per call is around $4, an enterprise could easily spend tens of millions of dollars each year on their in-house and/or outsourced contact center. But what if you could turn your contact center into an efficient revenue center and make every touch point with your customer an opportunity to generate revenue?