BizSugar.com › Direct Marketing › Beware of “The Flinch” When Making Sales

"Rule number one," he begins, "Whether you think the price is good or bad, low, high, or average, instantly do THE FLINCH. It works almost every time!” Unfortunately, the instructor is right: Statistics show that more than 76% of salespeople drop their prices by at least 10% when confronted with The Flinch.