BizSugar.com › Direct Marketing › 10 Lessons Your Competitors Can Teach You About Content Marketing

Competitors Help You Find Prime Marketing Opportunities. If you are in an older industry that is generally stuck in the 80s advertising mindset, this is a prime opportunity for your company to rise to the top. Take the vacuum industry, for example. Remember when salesmen would go door-to-door selling vacuums, and it actually worked? It is relatively safe to say that, in 2014, door-to-door sales are not what they used to be.