BizSugar.com › Customer Service › Sprinkles: Creating Business Magic in the Age of the Demanding Consumer

As most business owners have read, we live in a world where customers are harder to acquire and harder to retain.
Customers have an increasing array of options for almost everything. To survive, businesses have unleashed business innovation at an unprecedented level.
Businesses now focus on improving their tangible features (price, appearance, employee training, etc.) with their intangible features (reputation, for example).