BizSugar.com › Customer Service › Report: Social Business | Social Customer Service, Care & Support

Social media have driven a shift in the control of brand sentiment in favor of the consumer. While the majority of businesses continue to offer no or very poor (social) customer service via their social media channels, others are responding very effectively to this increasing customer demand.

Social Customer Service

Social Customer Service can be defined as Social Media/Business meets Customer Care, and has emerged as a result of organic online conversation taking place about business where the business did not have a communication or service strategy in place to manage in a positive way.

A new Ahain Group Report on Social Customer Service details the components of Social Customer Service across the digital spectrum providing best practice studies and key insights into Social care conduct and the management of brand reputation through crisis.