BizSugar.com › Customer Service › Key to Engagement: 3 tips to improve the customer experience

One surefire way to market a product well is to know that product inside and out. Rather than focusing on the “fluff” — the less important aspects of a product — it’s essential that a marketer know the substantial details that affect the customer’s experience. And the best way to learn about that is to go straight to the customer. When customers have questions about your company, use them as a tool to develop a marketing message that will resonate with your clients. Here are three tips on how to learn about your product through the eyes of your customers: