BizSugar.com › Customer Service › Great Customer Experience Creates More Revenue Opportunities

A recent study found that over 80% of customers who are happy with your call center agent’s performance are willing to listen to an additional offer, whereas only 53% of unsatisfied customers were willing to consider an add-on product offer. So, in order to maximize the incremental revenue potential via cross pitching, it is paramount that contact centers focus on delivering top-notch customer service during the “primary” portion of the customer engagement.