Take Names and Kick Butt … A Prescription for Commercial AdAgencies
Here are four ways that I would’ve rewritten the scripts of all the commercials I saw (and a select few actually did this):
1. Drive people online for more info (or to a Chevy Chase video to continue the brand interaction. Remember time interacting with a brand means more brand loyalty).
2. Get...
Why Direct Marketers Hate Beer Commercials and Branding
Posted by jimdirect under AdvertisingFrom http://gilbertdirectmarketing.wordpress.com 5162 days ago
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