BizSugar.com › Advertising › What Small Business Advertisers Need To Know About Negative Keywords

As a small business advertiser, Negative Keywords are a quick and easy way to limit your risk of paying for clicks that are not from paying customers. This includes adding a list of generic negative keywords that apply to almost every campaign. If small businesses want to see a return on investment for PPC campaigns, they need to be smart about their AdWords campaign management--this article covers a crucial element small businesses need to know about in order to be successful.