If there was a Mount Rushmore of advertising, Claude C. Hopkins would be its George Washington. Test marketing, coupon sampling, and copy research are standards today in advertising, and Hopkins invented them all. Here, in his own words, are his 13 don'ts of advertising.
The Immortal Claude C. Hopkins and His 13 Don’ts of Advertising
Posted by Larry J Keltto under AdvertisingFrom http://www.thesolopreneurlife.com 3754 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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