BizSugar.com › Advertising › How to Lose Online Advertisers

Many websites rely on selling online ad space in order to turn a profit. Some will invest in a Google’s AdSense campaign, while others sell ad space for related companies. Many site owners, myself included, have invested thousands of dollars in display advertising in order to build online brand awareness, or maybe even take a more direct marketing approach with it to promote a white paper or webinar. And while paid advertising has its place in a broader online marketing campaign and can be incredibly effective (I’ve had display ads on sites where the conversion rate was 20-30%!), as a whole I find the practice to be just okay.