Usually public relations professionals have two goals in mind when leveraging media and PR for a client:
*Raise the client’s visibility and
*Enhance the client’s business goals.
But how does even the most out-of-the-box thinker make old news attractive? Or does a PR person simply continue to churn out press releases about a once hot topic, like technology whose industry is waning?
How To Create PR Opportunities, When Your News is not Worthy
Posted by Augustine under AdvertisingFrom http://prcompanion.com 4452 days ago
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