Marketing is a complex blend of art and science, and if you talk with anyone in the profession today, they’ll tell you it’s only getting more so. Audience fragmentation, new media form factors, the rise of social media, etc. is making life more complex, not simpler for CMO’s.
How Much Advertising is Right for Your Brand?
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From http://www.b2cmarketinginsider.com 4909 days ago
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