BizSugar.com › Advertising › Everything You Need To Know About Real-Time Bidding #infographic

Real Time Bidding (RTB) allows website owners to sell ad impressions (views) through an advertising exchange platform. Each impression is sold as it becomes available, in real time. The platform allows advertisers to automatically adjust their ad based on changing market conditions, and allows for performance feedback. Find out how it works, and how you can get started.