View-ability is still a divisive subject within the ad tech industry. Whilst the benefit of a view-ability goal to advertisers is that it ensures their ad has appeared to a user, it doesn't determine whether that user engaged with it and whether that user is your target audience.
Does The Ad Tech Industry Need To Re-focus On Viewability?Mi Business Mag
Posted by
SPCowan under Advertising
From http://www.mibusinessmag.com 2880 days ago
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“Lisa: I have not heard about the expression, "engagement...”
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