The question is whether claim over a particular color will somehow increase the likelihood of your mark’s acceptance onto a USPTO register or limit the possibilities of use. To answer this question for yourself, it is important to understand the context of the color option on a trademark application before deciding whether to use it.

Everything you do should be with an eye towards all possible outcomes, including litigation.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!