BizSugar.com › Advertising › BBC Report Fake users hurt Facebook ‘likes’

The BBC reported last month on firms who are wasting money to gain “likes” from fake profiles and users who have no interest in their products: “A BBC investigation suggests companies are wasting large sums of money on adverts to gain “likes” from Facebook members who have no real interest in their products. It appears many account holders who click on the links have lied about their personal details. A security expert has said some of the profiles appeared to be “fakes” run by computer programs to spread spam.” Using number of likes to judge the success of a social media platform is a rudimentary method of analysis. While many senior managers still like to see vast numbers of likes on the company’s Facebook page, this is more about vanity than effective engagement.