I’ve often heard (and even thought) that if you build an exceptional web property/mobile app with a ton of users, advertising will be a sufficient revenue model. The fact is, (most) advertisers aren’t stupid. Traditional banners have lost a lot of their effectiveness. Here’s how Pandora is making it work.
5 Ways Pandora's Advertising Model Is Better Than Yours
Posted by digitalvision under AdvertisingFrom http://www.shaunanicholson.com 4994 days ago
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