BizSugar.com › Advertising › 26 Cart Abandonment Fixes That Don\'t Require Discounts

Why does this happen?

There are many different reasons why:
A complicated checkout process
Hidden charges/shipping fees
Getting distracted by something else on the site
Long loading times
Finding the product cheaper elsewhere
A lack of assistance to finish the purchase process (e.g. live chat software)

In each case, the result is that the site loses out on a customer who they almost had.