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The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting. Read More

Ever wish you could sit down for a pep talk with other experienced small business owners? Here's your shot.

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There is no doubt that social media has its place in marketing. But with so many other avenues available, and often with much more direct effects, it should be only one tool among many that you utilize in your strategy. Read More

Customers want the cloud. They expect it. They demand it. The only problem is, some IT providers aren’t giving them what they’ve heard about and want. IT companies that serve SMBs are having a tough time making the transition from providing traditional solutions to offering services in the cloud, s Read More

This content marketing “trend to watch” in 2017 may have a familiar ring to it — especially if you’ve been hanging out with me for a while — but as more and more brands jump on the bandwagon, it’s becoming a must-have. Read More