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Social media marketing has completely changed the way businesses and consumers interact online. Social media marketing has matured out of the “well, let’s see what this does” phase and has earned a place in everyone’s integrated marketing campaign. Even the “Old Guard” of marketing has realized the Read More

A few months ago, I was toying around with the idea of developing an SEO FAQ and incorporating it into my company site. Over the years, I’ve found that potential clients tend to ask the same set of questions about SEO and my approach to SEO during our preliminary meetings. I thought that an SEO FAQ Read More

A company website is the foundation of an online marketing strategy. Every link building tactic sends users to the website to find more information and hopefully, to convert. The goal of a website is to get visitors to take some sort of action, whether that is to purchase something, fill out a lead Read More

Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage company” gets 368,000 thousand searches e Read More

Not only do local search profiles provide valuable, quality inbound links to your site, they can also rank individually in the search engines, increasing your brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must co Read More

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it Read More

Not all keywords were created equal. Broad keywords (software, lawyer, insurance) usually have an incredibly high search volume. “Insurance,” for instance has over 30 million searches each month in the US alone! Because there is so much traffic associated with broad keywords, they are wildly compet Read More

Link building can be broken down into two separate projects; off-site link building, which focuses on developing a variety of quality links from numerous sources, and on-site link building, which helps develop a flatter site structure and more user-friendly experience. Both are equally important in Read More

Blogging for business and blogging for fun are two different things. This is an important concept that needs to be understood before developing an inbound marketing strategy that will include blogging. While a blog is a less formal way to market than say, a white paper, a business blogger needs to Read More

Nick Stamoulis ( 781-999-1222 http://www.brickmarketing.com) warns business and site owners about black hat SEO practitioners looking to take advantage of unsuspecting clients. Don’t get conned by “SEO guarantees” or cheap services. When it comes to SEO, you get what you paid for! Stay tuned for mo Read More