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“It’s all about who you know.” Sound familiar? The connections that you have with other people no doubt make a huge impact on every aspect of your life, but this is often a phrase that is used in the business world. Read More

A few weeks ago one of my SEO clients came to me and mentioned that over the years he had purchased a handful of domain names that he felt were great domains to have in his industry, but he had never really bothered to do anything with them. Read More

Perhaps the most important tip that an SEO provider will give to a B2B looking to improve their search engine presence is to get involved with online content marketing. Content is what ranks in the search engines for targeted keywords and generates inbound links from other sites. Read More

In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it Read More

B2B link building can be a very time consuming process. After all, even with all the link building tools out there much of researching, finding, creating, building, and outreaching components of any link building campaign are still manual. Read More

Content creation is one of the most difficult aspects of B2B SEO, but it’s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn’t. Read More

Sooner or later you’re going to want to update your site and chances are that will involve changing your site structure in one way or another. But while you’re working on the usability of your site, the new design and layout, freshening up the content and making sure your messaging ... Read More

In case you haven’t already heard, the Google Penguin 2.0 update went live on May 22nd, 2013. Matt Cutts, head of Google’s Webspam team, made the official announcement on his personal blog. Read More

What frustrates many clients about B2B SEO is the long term nature of the strategy. It’s just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that’s what clients obviously want. Read More

Recently I had the chance to interview Derek Edmond. Derek is a Managing Partner of KoMarketing Associates where he focuses on developing online marketing strategies – search engine optimization, search engine marketing, and social media – for clients. Read More